“The way to get started is to quit talking and begin doing.” Walt Disney
As Marketing Manager, Caitie relies heavily on creative problem solving to come up with new ideas to set Saxum apart from the crowd while pushing forward on Saxum’s strategic goals. Caitie works closely with leadership team to create strategic marketing campaigns across multiple channels as well as develop company-wide branding. She manages all on-line content including the company and properties websites, as well as develops and oversees marketing strategy across all asset types to drive brand visibility, audience engagement, and reputation management across a multi-channel digital marketing environment.
In this position, Caitie creates and implements outreach marketing strategies defined by marketing plans developed with executive team, which includes the development of digital and print marketing material. She also manages social media presence, content creation, and SEO for Saxum.
Caitie is a graduate of The College of William & Mary with a B.A. in Government. She received a certificate in Digital Marketing from General Assembly in 2019.